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Words for the Weekend: Holstee Manifesto

Something to kick-start the weekend! You may have seen the Holstee Manifesto before, as it’s been viewed more than 50,000,000 times since its creation by three Holstee founders in 2009. They sat down on the steps of Union Square and this marvelous manifesto was born — in lieu of a business plan. It’s guided them ever since. Holstee is now “a place for mindful shoppers to find meaningful products”, like these.

I was glad to see the Manifesto once again in my daily email from Milkshake. It’s been a long-ish few weeks {I have a recurring sinus infection and we have been busier than usual}, and during these kinds of times inspired thinking seems completely superfluous. Just reading it again brings me a combined sense of peace and excitement. Things are always better when I keep my eye on the big picture.

Here’s the Manifesto in video form, below. It’s also available as a poster or a greeting card printed on elephant poop paper {of course}.


And… Or…. a Hostee blog post encourages writing a manifesto of your very own. Love this idea! Or, a Family Manifesto could start in the same way; “This is our life…” and go from there. What an incredible thing that would be for a family.

I try to remember that most days there is usually one small thing I could do to that’s a “big picture” item. It might be going outside. It might be taking a beautiful photograph. It might be showing an extra kindness or checking off a “to do” toward a long term goal. There is room for this, if I make it.  Not every day, but most.

Do I suggest that we should read the Manifesto and start writing resignation letters? Um …. No! Well, maybe. But I love that the guys at Holstee have offered to the world an example of purposeful living in an artful, written form. I’m glad to be reminded that ideals, dreams, and passions {for adults or kids} are not frivolous. They’re the stuff that rewarding and happy lives are built upon. We should be still, give them space, and let them in.

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2 Responses

  1. Kimberly says:

    I agree with all of this manifesto. Thank you for sharing. P.S. Did you know that this week is Random Acts of Kindness Week?! The best way to treat your self to a little XO

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